Diamond stands for elegance and renewal, and is known to be the most precious gemstone, and is known as the "queen of gems". In Greek, his name "Adamas" means "one who cannot be tamed" because of his hardness and thus was associated with courage and bravery, to the point of being taken as a talisman by ancient warriors! 

The diamond only shines after being cut (cut to reach its maximum capacity to reflect light), which fits perfectly with the brand's concepts!

Hibiscus symbolism is related to the female goddesses of both Greek and Roman mythology, represented by the goddesses Aphrodite and Venus, respectively. It is also related to Egyptian Mythology and the goddess Isis, who represent beauty and femininity.